Should we accelerate growth now?

Learn

Outcome quality ≠ decision quality. Track decision → expected outcome → action → actual outcome → learning.

Case

Four months ago they doubled paid-ad spend. Revenue rose 15%, but so did CAC. Today they debate whether it was a ‘good decision.’

• —Expected outcome stated then: +40% MQLs with stable CAC.
• —Actual outcome: +18% MQLs, CAC +35%, worse payback.
• —An unforeseen creative swap happened mid-period.

Think

Was the decision good, bad, or undecidable from what’s here? Separate decision quality vs outcome quality and what they’d learn.