Should we change pricing now?

Learn

Decision readiness is not the same as a GO/NO-GO recommendation. Sometimes the right answer is: there isn’t enough evidence yet.

Case

The team wants to raise prices 30% next month. Strong opinions, little elasticity evidence.

• —3 enterprise customers asked for discounts last quarter.
• —SMB win rate fell from 22% to 17% with no price change.
• —No A/B test or willingness-to-pay interviews.

Think

Is the decision ready to execute? Separate readiness from recommendation. What confidence would you assign and why?