Samples and cases
Usable evidence: output format and before/after narratives.
Report excerpt (sample)
Partially blurred text; the real report is complete.
Sample view — blurred content
Idea stage — B2B
- Initial problem
- Many "positive" interviews, zero payment commitment.
- Initial score
- Initial score ~68
- Mistake avoided
- Avoided hiring an SDR before closing offer and minimum price.
- Next step
- Sales experiment with 5 target accounts and a clear advance criterion.
- Early outcome
- Within 6 weeks: two small paid pilots.
Solo founder — SaaS
- Initial problem
- Confused product traction with problem validation.
- Initial score
- Initial score ~72
- Mistake avoided
- Stopped shipping features and froze hiring.
- Next step
- One measurable pain hypothesis per week.
- Early outcome
- Killed one vertical and doubled focus on the remaining ICP.
Cofounder duo
- Initial problem
- Roadmap fights masked priority misalignment.
- Initial score
- Initial score ~70
- Mistake avoided
- Didn’t split equity before decision rules.
- Next step
- Measured compatibility + decision rules by topic type.
- Early outcome
- Less rework; same perceived speed with less conflict.
Cases are illustrative; your report is personalized.